Join Our HEROES Program and Be a Trusted Resource for Your Clients


Salons and barbershops serve as places of conversation, connection, and community, playing a key role in the health and well-being of clients. Join our HEROES (Health Education + Reliable Outreach + Empathetic Support) program to access the latest information and user-friendly tools that will help you be a trusted resource for your clients. We’re here to support you in supporting them!

This is a FREE program with NO catch. Our mission is to educate, empower, and engage with you on important health topics you encounter regularly. Sign up below – it takes less than a minute!

What You’ll Get

Transform your salon experience by joining our HEROES program today — become the trusted expert with a touch of fun and empathy. You’ll receive access to a captivating toolkit filled with:

• Skin health facts
• Myth-busting insights
• Instagram-ready posts
• Empathetic communication strategies to engage and support your clients
• Downloadable tools, posters, and guides to adorn your salon
• Conversation starters to build trust with your clientele
• And more…

Ready to Join HEROES? Sign Up for FREE Resources

Tell Us About You

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There is nothing worse than going to a salon and being treated like you have the plague. People want to feel comfortable. A stylist should be able to help the client leave the salon feeling uplifted and beautiful.”

— Tamiko, a hair stylist and mom of a patient with eczema

Meet Our HEROES Advisory Board Members

Hayley K


Stylist Advisory Board

Brittane T


Stylist Advisory Board

Imani S

New York

Stylist Advisory Board

Loyd Godwin, MD

Medical Advisory Board

Mamina Turegano, MD, FAAD

Medical Advisory Board

Laurie Ferguson, PhD

Medical Advisory Board

Tips & Resources

Psoriasis, Psoriatic Arthritis, and Hair Loss

Scalp psoriasis impacts a person’s quality of life and self-esteem, and when it comes to hair loss, the distress can be even greater.


Eczema vs Psoriasis: What’s the Difference?

Psoriasis and eczema share some symptoms, so getting a proper diagnosis is key to treating and managing both conditions.


Navigating Black Hair and Scalp Psoriasis

A podcast series about what it takes to live better with psoriasis — from experts who treat it and patients who live with it


The Global Healthy Living Foundation (GHLF) is a 501(c)(3) nonprofit organization based in Upper Nyack, New York. GHLF advocates for improved access to health care at the community, state, and federal levels, amplifying education and awareness efforts within its social media framework.

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